From reducing wait times at busy street food sellers to speeding up the ordering process at food courts, self-order kiosks are completely changing how people in Thailand get their meals.
Whether you own a restaurant or have casual dining, it is vital to know how the self-ordering system in Thailand – ระบบสั่งออเดอร์สินค้าด้วยตนเองในประเทศไทย works too and the benefits. In light of this innovative technology, the benefits and challenges of self-ordering systems in Thailand are carefully considered, as is their possible impact.
Self-ordering systems: what are they?
Technologies such as self-ordering systems allow patrons to place their own orders without the help of restaurant employees.
These systems streamline the order taking and processing process, from cafes and bistros employing QR-code menus on mobile devices to fast-food restaurants using automated kiosks.
Although the notion itself may not be new, Thailand has adopted it more quickly in recent years, largely because of the convenience and efficiency-focused society that emerged in the wake of the pandemic.
For what reason are self-ordering systems becoming more and more popular in Thailand?
Self-ordering systems ระบบสั่งออเดอร์สินค้าด้วยตนเองในประเทศไทย have gained appeal on a larger scale due to a number of noteworthy factors.
Improved client satisfaction
Due to increased structure, predetermined schedules for certain operations, labor allocation, productivity, and staff morale, the self-ordering system is becoming more and more popular.
Customers can bypass lines, modify their orders, and pay using a variety of practical ways when using a self-ordering system.
Consider a Bangkok restaurant, for instance. The majority of them have begun utilizing the mobile application’s QR code menu. It decreases the likelihood of misunderstandings, saves time, and improves overall experience.
Productivity of restaurant operations
Self-ordering technology has been used by a Thai restaurant to improve operational efficiency. Employees can concentrate on attending to the guardian’s needs or offering superior service when processing orders using self-service kiosks.
There is also the added advantage of lowering ordering errors, which frequently happen while placing orders during hectic changes.
Payment system innovations have increased.
This has embraced cashless payments, with Echis becoming more and more popular than promptpes and trunumni wallets. With digital payments, this well-known self-ordering interface will serve its role. Systems are introduced to satisfy the needs of visiting tourists and small theaters.
Advantages of the self-ordering system for customers
Self-ordering systems open up new possibilities and improve the self-service experience for both businesses and consumers.
For clients,
- Favorite options: Queue up for them and spend too little time waiting in lines.
- Language choices (perceptions of tourists): The majority of self-ordering kiosks include multilingual choices, making it simple to attach local and non-tailed speakers to the installations throughout the ordering process.
- Service option: Customers can directly customize the service, including the degree of heat in the spicy Thai curry, thanks to the self-service system’s opt-in customisation design.
- Clarity: The consumer shows their chosen self-ordering system, which gives them thorough invoicing information to help them better comprehend expenses.
Business strategy
- Efficiency gain in service delivery: Self-service speeds up the process because customers are waiting to replace tables more frequently.
- Low Business Cost: Overuse of house-of-off-house staff. It results in lower operating expenses.
- Increased sales: Curry green mango sticky rice is provided with sweets, and the system interface has intelligent algorithms that recommend more or supplemental items.
- Customer intelligence: Companies gather information on the tastes and routines of their clients, which helps them target their ads and promotions more precisely.
Using Self-Ordering Technology to Get a Competitive Advantage in Thailand
Self ordering system in Thailand – ระบบสั่งออเดอร์สินค้าด้วยตนเองในประเทศไทยare not only created for fast food restaurants; they serve many segments within the food and beverage business.
Fast food restaurants are driving change.
Self-ordering kiosks were originally implemented by KFC and McDonald’s Thailand. Consumers appreciate being able to pay using the kiosk and personalize their meals by adding different side dishes.
Independent cafes and eateries
Small and medium-sized restaurants in urban areas are adopting tablet-based ordering or ordering via QR codes. Young people who are receptive to pre-war interactive technology are drawn to specialty cafés that serve fusion cuisine and trendy drinks.
A mall food court
Digital ordering kiosks have also been implemented by establishments like Iconsiam and Centralworld because of the enormous volume of customers that frequent their food courts. Instead of using clumsy paper tickets, customers can freely peruse the menu, pay, and customize their meals.
Markets for Street Food Adopt Technology
Bangkok’s street food sellers have begun implementing these ideas. These days, some eateries use e-mains with integrated digital payments to better manage foot traffic during busy times.
Issues with the self-service order system
Although incorporating self-service technologies is advantageous, there are particular difficulties when attempting to do so in Thailand.
Accessibility of technology
Small-scale vendors may find it difficult to implement self-ordering solutions since widely used strategies are not available to everyone. For small business owners in rural locations, the development of kiosks, tablets, or even services may be a hindrance.
Training for customers and employees
It might be difficult to teach your clients and staff new skills. Many members of the elderly population or those without access to technology find it difficult to use touch screen kiosks and smartphone applications.
In hospitality, human service
The warm hospitality that Thai people extend to their visitors is a fundamental component of their culture. If there is a lot of reliance on technology, those who eat Thai food may miss out on personalized service.
Maintenance
Regular maintenance is necessary for self-order systems to operate without hindrance. When there are technical issues during the day’s main events, customers become frustrated.
Thailand’s self-ordering system for the future
Self-ordering systems have a bright future as Southeast Asia’s urban regions continue to grow, tourism is rebounding, and digitization is increasing.
In the upcoming years, the following trends are expected to become more prominent:
AI technology integration
It is anticipated that artificial intelligence would make it possible to customize consumer interactions by enabling voice ordering, smear recommendations, and real-time customer experience reactions.
Extended facilities
Low-cost alternatives are already being developed so that independent pavement sellers and small eateries can use these systems.
Extended tactics for trade intelligence
Data from self-ordering kiosks is probably going to interface with analytics programs and offer more detailed information about sales, popular menu items, and seasonality.
Digital menu with promoted reality (AR) and AD
Before placing your order, imagine being able to view the 3D render of your pad Thai or Tom Yama Gung. By immersing customers in a completely new virtual environment, digital menus that utilize augmented reality technology can improve the ordering experience for customers.
Experience the convenience and comfort of self-ordering now.
Self-ordering systems in Thailand, such as ระบยั่งออเดอร์สินค้าด้องในประเทศไทย are revolutionizing the eating experience by placing customers and businesses at the heart of business-to-business transactions.
These platforms are opening the door to simpler and better dining experiences nationwide with increased access, efficiency, and privatization. Adopting this strategy improves the culinary experience for both the restaurant’s owners and patrons. Self-ordering gives Thai traditional cuisine a new twist.
You can show off a restaurant you have found or share your favorite eateries with self-ordering systems!
